Daya cosmetics
Daya Cosmetics is a Slovenian brand specializing in natural body care products. Each product is crafted with rosemary, celebrated for its remarkable benefits for skin and hair. The collection includes solid shampoos, facial and body scrubs, face creams, and body oils—designed to form a comprehensive self-care package. Daya’s products are eco-conscious, cruelty-free, and formulated with organic, plant-based ingredients. With Daya, self-care becomes a mindful ritual, connecting personal well-being with respect for nature.
CONCEPT
Daya Cosmetics seamlessly blends ancient herbal wisdom with modern skincare science. The hero ingredient, rosemary, acts as a natural remedy, rejuvenating and healing the skin. Daya products are designed to support a balanced, healthy lifestyle, offering solutions that are both gentle and effective. The brand emphasizes a holistic approach to beauty, where purity and nature lead the way. Through eco-friendly formulations and packaging, Daya advocates for sustainability and a harmonious relationship between humans and the environment.
DESIGN
Daya’s visual identity reflects its deep connection to nature and simplicity. The primary logo features the word Daya in italic for a sense of fluidity and movement, while cosmetics appears in an ultralight font for a modern and minimalist touch. The secondary logo integrates the letter d with a rosemary sprig, symbolizing a connection to nature. A rich dark green dominates the packaging, symbolizing rosemary and nature’s vitality. Accents of beige and white create a clean, balanced aesthetic, underscoring the brand’s dedication to purity and transparency.
Brand identity overview (primary and secondary logo, color palette, typography)
Product and packaging
BRAND IDENTITY OVERVIEW
Primary logo
Secondary logo
Color palette
Typography
Products and packaging