Terrasa
Terrasa is an all-purpose space designed for students to socialize, attend outdoor classes, enjoy fashion shows—all on the rooftop of a faculty building. To represent the concept, a custom logo was created, along with a variety of printed materials available to students. This identity captures the spirit of the project and its unique blend of nature and modernity. With green surfaces and stone elements, Terrasa offers a peaceful escape from the urban noise.
CONCEPT
The name Terrasa combines the words terra, meaning both Earth and territory, and terasa, symbolizing a space elevated above the city. The project goal was to create a welcoming environment filled with greenery, where the city influence fades, and the rooftop becomes a lively, distinct world of its own. The secondary logos use various roof perspectives to form the letter T, subtly reflecting the architectural elements of the space.
DESIGN
The primary colors of the graphic identity are green and beige, representing the lush greenery and stone that define Terrasa’s natural appeal. The design also features mockups of items students might wear, including socks, t-shirts, and tote bags, each reflecting the project’s unique aesthetic. A poster promoting an open-air party is also part of the visual identity. Every element—from the logo to the products—aligns with the spirit of design students and their creative expression.
BRAND IDENTITY OVERVIEW
Primary logo
Secondary logo
Color palette
Typography
Products and packaging
Brand identity overview (primary and secondary logo, color palette, typography)
Product and packaging