Krvodajalstvo
This poster was designed for a blood donation campaign, showcasing a visually engaging representation of the act of giving blood. The artwork effectively communicates the message of the campaign through its unique illustration style and vibrant colors.
CONCEPT
The design features a pair of hands extending into the design space, symbolizing the act of giving and sharing. These hands appear to be pouring blood, represented in a vivid red color, as they reach down toward another pair of hands positioned below, which seem to be receiving the blood. This dynamic imagery emphasizes the importance of blood donation and the connection between donors and recipients.
DESIGN
The poster has a clean white background that allows the red blood and black line drawings of the hands to stand out prominently. The hands are illustrated with expressive black lines, using a slightly imperfect technique that adds a handmade, authentic touch to the design. This choice of style aligns with the theme of the campaign, making the message both eye-catching and memorable.
